Law Firm Marketing – Top things to consider when hiring a Consultant
There are several things that you need to take in mind when hiring a law firm consultant. As a lawyer, you well know that there are rules that you must follow in your efforts to market and advertise. These restrictions do not apply to those other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.
Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.
Ensure that the Consultant is a Lawyer
If the consultant is a lawyer as well, lets you know that they are completely aware of your professional journey. Such a consultant is undergone through the same struggles as you and they know your stresses, concerns, and issues and your daily work in the firm. When you hire a legal marketing consultant; you can get to enjoy some peace of mind knowing that they are aware of the State Bar rules and they will abide by them. What you need to take on-board is the fact that law firm marketing deal is a completely different deal than general business marketing. You will not only have to abide by the state rules on advertising but also work with the public perception that already exists on lawyers and legal services which are different to other service professionals.
The Flexibility of Their Payment Structures
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. Some consultant will alternatively offer a monthly retainer fee in substitution for the per project billing or per hour billing.
Does the Consultant consider your Personal Preferences and Personality?
Marketing techniques are several. You can attract customers through direct marketing, podcasts, blogging, public speaking, and many others. However, it is important that your personality and preferences be considered for your marketing efforts to be profitable and effective. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. This way, you will make it through with the marketing efforts with a lot of integrity.
You can use several ways to have people know you, trust you and like you, but only through ways that resonate with your personality, business goals, and preferred mode of communication.
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