When it comes to doing business online visibility is key. Even if you have a top notch website, excellent product, and superior customers service it will be impossible to make money without traffic to your domain. Because so many users search for products and services online one of the best ways to increase traffic is to optimize your site for search engines. The process of optimizing a site for search engine is called SEO. This process might be as simple as updating the main content of a page regularly with popular search terms, or as involved as a complete redesign of your site.
By optimizing your site for search engines you make it more visible. When customers search for terms relating to the products of services you provide they will either be directed to a specific page or to a landing page for your business. Leading customers to a specific page is a way to make purchasing your products or service more convenient, making it more likely that a visitor will make a purchase. Navigating them to a landing page will give them the opportunity to research exactly what is being offered so they can make an informed choice. Either of these methods would be called link building.
Optimizing a page to make it more visible and creating ways for visitors to easily navigate to what they want is just a small part of the process. Most of the process relies on the criteria site evaluators use to determine the value of a site. High visibility is important to an online business, but retaining a high value rating is key to that visibility. Sites rated as low value will be less likely to appear in the first page of results, making it less likely that an online shopper will even see the site.
The value of a site is determined by several factors. The design of a site is one of those factors, whether a visitor is able to easily navigate a site and that it functions properly. Localization is an important determination, if the content is not relevant to SEO in Miami for example a Miami evaluator might rate the site as low value. The value of the main content is another factor, whether the content is recent or accurate. If the main content is indistinguishable from advertisements or other, secondary content, is important as well.