An investigation of the American Advertising Specialty Institute (ASI) shows us that business gifts are the best and most cost-effective way of advertising. They did a lot of intersting discoveries during the study. They discovered for example that the working of business gifts is more succesful than an advertisement on TV.
Business gifts and promotional items beat all other media, in terms of cost-effectiveness (Objets publicitaires). First of all, traditional media is very expensive and there is no guarantee of a positive result. The Advertising Specialties Impressions Study found that receiving a business gift is virtually guaranteed to have positive results. Around half of all respondents said that they had a positive/more positive image of the advertiser after receiving a business gift. Furthermore, around 3 out of 4 respondents contacted the company/brand after receiving a business gift, and a lot actually did business together.
The benefits for your advertising campaign with business gifts and promotional products (promotie artikelen)
But there are more intersting insights which demonstrated the power of business gifts. For example, the main reason people hold on to business gifts is because they can be used and the next reason is because they are aesthetically pleasing. Moreover, 8 out of 10 people remember the name of the advertiser from which they received their business gift, which proves that recognition and memorability are two important factors in business gifts. It’s the power of branding and of giving.
One of the best selling and most poluar kind of promotional item are still pens. They are used a lot, maybe on daily or weekly basis, and they have a high memorability and recognition value. A little study shows us the use of business gifts: glass and ceramic gifts get used 33 times a month, pens are used over 64 times a month, office accessories will be used arount 50 times a mont and other promotional products are used 25 times a month.